Custom plans
Nimble replaces the apps in your stack, one category at a time. Every category starts at $99/mo. Choose the categories you want us to take over, and we quote the build in writing before anything is charged.
Pricing by category
Each category is $99/mo. Email and SMS add a transparent per-unit rate on top of that base, because sending has a real cost. Nothing is priced off the size of your list.
| Category | Nimble | Replaces | What that looks like |
|---|---|---|---|
| $99/mo up to 10,000 profiles, then 0.6¢ per profile above | Klaviyo | At 100,000 profiles: $639/mo, against roughly $1,440. | |
| SMS | $99/mo + 1.5¢ per US message | Klaviyo, Postscript, Attentive | At 10,000 messages: $249/mo, against roughly $1,470 blended. |
| Subscriptions | $99/mo flat 0% of GMV, $0 per-transaction fee from us | Recharge | At $50,000 subscription GMV: $99/mo, against roughly $1,055. |
| Support | $99/mo flat | Your helpdesk | Flat, whatever your ticket volume. |
The pattern is simple. Most of these tools bill you for the size of your list whether you send to it or not. We charge a flat fee for the category, plus the actual cost of sending where sending actually costs something.
On subscriptions, payment processing is billed by Shopify at your standard rate, exactly as it is with any subscription app. It is not a Nimble fee, and it is not included in the comparison above — the tools we are compared against do not process payments either, so both columns exclude it.
Where this stops being true. At high SMS volume the gap closes. Around 250,000 messages a month we come out at $3,849 against Klaviyo's $3,505 — they are about $344 a month cheaper at that volume, and we would rather say so here than have you find it. If that is your volume, we will tell you so before you switch rather than let you find it in month three.
What a custom plan is
The prices above are what a category costs. What a category does for your brand depends on your stack, your volume, and what you are replacing, so we scope the build with you before quoting it. That conversation is the point: we would rather understand what you actually run than sell you a tier.
A custom plan can also go past the categories entirely, into paid media management, retail and PR outreach, or a higher content volume than the standard plans carry. Either way you receive the full scope and the monthly price in writing, and nothing starts or gets charged until you accept it.
How custom plans are billed
- Billed directly by Nimble, not through Shopify. Custom plans are a separate agreement between your brand and Nimble. They do not use Shopify's billing system and never appear on your Shopify bill.
- Written quote first. Before a custom plan starts, you receive the scope and the monthly price in writing. You are charged only after you accept.
- Invoice or card on file. Nimble bills custom plans by invoice or by a payment method you keep on file with Nimble.
- Managed in your Nimble account portal. When your custom plan starts, you get access to a Nimble account portal, separate from your Shopify login, where you view invoices and update your payment method.
- Standard plans are unaffected. If your store is on a standard plan, it continues to bill through Shopify. Nothing about it changes.
Register interest
Tell us about your brand through the contact page. Include your store URL and which categories you are looking to replace. Max reads every message personally, usually within one business day, and replies with next steps and a written quote.
Register interestFrequently asked
Do I need a custom plan to use Nimble?
No. You can start with the Free Deep Audit ($0) or Seed ($99/month) inside the Shopify App Store, both billed through Shopify. A custom plan is for brands replacing specific categories of their stack, or needing scope beyond the standard plans.
Why aren't custom plans billed through Shopify?
Custom plans vary in scope and price per brand and are agreed individually in writing. Billing them directly lets Nimble quote, invoice, and adjust each plan precisely. The two standard plans stay in Shopify billing.
Will a custom plan change my Shopify bill?
No. A custom plan is billed by Nimble and never appears on your Shopify bill. If you also hold a standard plan through Shopify, that subscription is separate and unchanged.
Can I cancel a custom plan?
Yes. Cancellation terms are part of the written quote you accept before the plan starts, and you can always reach us through the contact page to cancel or change a plan.
Where do I manage invoices and payment methods?
In your Nimble account portal, which you get access to when your custom plan starts. It holds your invoices and your payment method, separate from your Shopify login.