Instantly become AI-Native
A brain for your brand. MCP connects your AI tools to business context, while a shared context layer keeps the work grounded in what makes your brand yours.
Brain+MCP+Context layer
For the next generation of consumer brands
Small brand.Big brand energy.
A platform for early-stage brands to operate like $100M brands.
Meet Fly. Your AI Wrangler.
From the founders
Compounding wins starting in Month 1
>$20k/mo saved
Nimble beat out one of the top marketing agencies in speed, quality, and CAC improvements across Meta, Lifecycle Email/SMS, and full funnel e-commerce optimizations
Ray KimFounder · The Plug Drink
8+ hrs/wk recovered
I needed more time for my founder-led marketing efforts, and Nimble automates so much without me building it myself.
Maya AyedFounder · Alya Health
10x faster decision-making
Nimble gave us superpowers to let us compete against the bigger brands and helps us invest in the sales channels that actually works for us.
Brooke BythewayFounder · STRIPPIESA new AI every week. Every AI needs you as the operator.
AI changes every week
A new AI every week. Every AI needs you as the operator.
It’s impossible to keep up.Every week another AI launches and promises to change everything. Every one of them needs you to learn it, set it up and run it. You can’t, and nobody else is going to.
Fly audits every one.Fly checks each new AI against your brand, your stack and your budget. Most don’t make the cut. The ones that do get plugged in.
Then Fly runs them, with a human in the loop.Each operator works a whole stack of AI, plus custom agents we build for your brand. When it takes a human, an AI-Native CPG Expert steps in.
Founders get superpowers.Fly runs your digital storefront and operations as one. You get back to the work only a founder can do: in the room with buyers, on the show floor, at the bench on the next product, raising the next round.
What you get · Month 1AI-Native.
AI-Native.
From the start.
THE MONTH 1 ADVANTAGE
Other companies charge you at least $10k/mo for all of this! We start at $999/mo
CDP
A customer data platform that brings your customer information together.
CRM
A connected view of the relationships and follow-ups that matter.
Fly AI Operator
Intelligence and project management to turn context into priorities and keep the plan moving.
AI operators become the engines of your growth
Nimble manages the work. CPG experts help steer your business and guide the AI operators when needed.
Sales rise. Margins fall.
Improve profit per order.
We coordinate pricing, acquisition, and fulfillment improvements to protect your margins.
Too few second orders.
Bring customers back.
We connect customer insights, lifecycle marketing, and CX to improve repeat purchasing.
Cash tied up in stock.
Free up cash.
We align forecasting, purchasing, and merchandising to move inventory without creating stockouts.
Meet the AI Operators
Fly keeps your business moving.
Leading the pack
Fly, the AI Wrangler
Fly turns business priorities into coordinated work. Your operators investigate, plan, execute, and measure results—with Fly keeping them aligned on your goals, budget, and brand.
You see what’s happening, what’s working, and where your judgment is needed.
01
Software Developer
Build the tools your brand needs.
02
Creative Strategist
Turn your brand story into creative direction.
03
Data Scientist
Find the signal in your business data.
04
Meta & Paid Ads
Put your acquisition plan to work.
05
Creator Sourcing
Find creators who fit your brand.
06
Creator Army Manager
Keep your creator program moving.
07
Email + Lifecycle
Build relationships beyond the first order.
08
Fulfillment
Keep orders and operations connected.
09
CX
Help every customer feel taken care of.
10
Pricing & Rewards Strategist
Bring pricing, offers, and loyalty together.
11
Bookkeeper
Keep your books organized and up to date.
12
P&L
Understand what drives your profit and loss.
13
Demand Forecast
Plan ahead for what customers will want next.
14
Inventory Manager
Keep stock levels aligned with your growth.
15
Sales
Move opportunities toward the next sale.
16
Personalized Operators for most use-cases
A different challenge? Build an Operator around it.
Meet the AI-Native ExpertsReal people.
Real people.
In your corner.
Rachel
Marketing & growth- CPG Founder
- 220k+ followers
- Marketing expert
Max Ninthara
Operations, tech, AI & CX- Tech Founder
- Built software used by 100M+ people
- Ops & Tech expert
We’re hiring more experts. Are you an expert looking to work with the hottest CPG brands?
Need more hands-on help? Managed services led by AI-Native Experts can be scoped around your plan.
ResultsMore momentum.
More momentum.
Less overhead.
What we’re building toward for your brand.
Illustrative targets · outcomes vary by brand.
Faster decision-making
Reduction in software costs
Faster campaign launches
Looking for website subscriptions? Startup is $99 USD/month; Platform Plan is $999 USD/month. The managed services below are separate and governed by your written agreement.
Built to grow with you
Grow your business without growing overhead at the same pace.
Grow with Nimble
1.5% of GMV MANAGED
Minimum fee: $999/mo
GMV MANAGED per month
Put your first dollars
toward growth.
$99 /mo · first 6 months
Commit to at least $5,000/month in marketing spend and your platform fee is only $99/mo for your first six months.
- $900/mo off the Nimble platform for 6 months.
- 1 month of complimentary fractional CMO & COO support — approximately $7,500 in value.
Keep your marketing budget working for your brand while you get started with Nimble.
*Fractional experts are available at the rate they advertise.
Good questions
Frequently asked questions
Why now?
AI has made capabilities that once required a large team accessible to emerging brands. The opportunity is turning those capabilities into consistent execution. Build that foundation now, so your operations can keep pace as your brand grows.
Why Nimble? Can’t I just do this myself?
Absolutely—you can build a lot with Claude or ChatGPT. But scaling a brand takes more than time in a chat window. It takes in-store demos, buyer meetings, and creating your next breakout social post. Successful companies are built by teams. Nimble is that team for early-stage CPG brands, helping you execute while you focus on the work only you can do.
What if I already have a team?
Great—we’ll help them go further. We can train your team, identify gaps, and help you build the right mix of people and AI Operators. Together, we’ll focus their time on what helps your brand cut through the noise.
What if I already use Claude Teams or something similar?
Great! Connect your brand’s brain through Nimble MCP, and keep working with the tools you know. Fly acts as your chief of staff, coordinating your AI Operators and keeping you updated on progress, decisions, and what needs your attention.
Do you support custom agents or projects?
Yes—we love custom projects. Bring us your idea or challenge, and we’ll work with you to define the right agent, workflow, or project for your brand.
Why don’t you use credits like many competitors?
The team behind Nimble has been building software for over 18 years. We know how to build scalable systems and where AI adds value. Batching work and intelligent model selection helps us keep costs down. We also believe in shared incentives: your growth is our growth. Our pricing should support that relationship.
All the secrets of hypergrowth in one platform
Tell us what you’re building, who inspires you, and where you want to go.