# Nimble

> Nimble reads every tool your Shopify brand pays for and makes the honest call: build, keep, or cut. Free. No sales call.

Nimble is a Shopify app for CPG brands. It reads your stack and prices the honest call on every tool: build it with us, keep what is already winning, or cut it. Nimble calls keep or cut even when building is what pays us. The advice is free — $0 to read your stack, make the calls, and score them. Nimble-built software starts at $99 a month with no transaction or marketing spend-related fees, and any third-party software Nimble recommends carries zero markup.

## Key pages

- [/](https://nimblevc.com/): Primary landing page. An AI-operator hero, the distinction between generic AI layered over scattered documents and an AI-native operating system, an example stack table with a build/keep/cut call and a savings figure per capability, founder testimonials, the instant-audit CTA, the four-step loop (onboard, decide, run, prove), the build side, pricing, and why Nimble is for AI-native founders and operators.
- [/audit.html](https://nimblevc.com/audit.html): Free instant stack audit. Enter your store URL; Nimble scans it, reads your stack, and prices the verdict. About 30 seconds. No install, no email, no sales call.
- [/pricing.html](https://nimblevc.com/pricing.html): Two standard plans, both subscribed to inside the app and billed through Shopify — Free Deep Audit ($0, no payment method required) and Seed ($99/month, 7-day free trial). Custom plans for scope beyond them. Billing mechanics and FAQ.
- [/custom-plans.html](https://nimblevc.com/custom-plans.html): Custom systems and governed paid-media work are scoped and quoted in writing before any charge. Custom plans are billed directly by Nimble, not through Shopify billing.
- [/for-founders](https://nimblevc.com/for-founders): For founders. The build is the easy part now; the upkeep is the job — worked through a subscriptions/dunning example at $1M, $10M, and $50M in revenue, then the maintenance list that lands on you, and the free build/keep/cut verdict as the alternative.
- [/for-operators](https://nimblevc.com/for-operators): For operators handed an AI mandate without a roadmap. Panic-buying seats versus having a priced map of the bill, an illustrative stack verdict table, and closing the budget gap without a new hire.
- [/for-consultants](https://nimblevc.com/for-consultants): For e-commerce consultants and fractional CMOs, COOs, and CFOs. Turns an advisory playbook and each client’s operating context into an AI-native system so strategy keeps working after the meeting.
- [/growth-agency](https://nimblevc.com/growth-agency): Nimble's growth-agency offering. What changed on Meta — the targeting dial is gone and creative diversity replaced it — and why one funnel against one avatar hits a ceiling. Several funnels against several avatars in one account: the spend ceiling, blended CAC, and de-risking arguments, plus the testing engine, third-party editorial voice, and creator partnership ads.
- [/ai-readiness](https://nimblevc.com/ai-readiness): Free AI readiness scan. Run a scan against Shopify's AI Visibility Scanner, then install the Nimble app to close the five gaps it flags: product schema, store policies, llms.txt, image alt text, and product descriptions. Includes why agentic commerce makes this urgent.
- [/accessibility](https://nimblevc.com/accessibility): Free automated WCAG 2.2 AA accessibility scan of any public page, rendered in a real browser. A 0–100 score across five categories — text alternatives, colour and contrast, structure and semantics, forms and controls, keyboard and navigation — with the specific elements to fix. Takes about 10–30 seconds.
- [/accessibility/methodology](https://nimblevc.com/accessibility/methodology): How the WCAG Auditor turns a scan into a score — the five categories, the curated axe-core rule subset behind each, the weights, and the pass/partial/fail thresholds. Versioned, with every version permanently archived. States plainly that the score is an automated-coverage indicator, not a conformance claim or legal advice.
- [/learn](https://nimblevc.com/learn): Guide hub, split into the decision pages (build, buy, or hire) and the channel-by-channel playbooks.
- [/contact.html](https://nimblevc.com/contact.html): Contact form. Max reads every message personally, usually within one business day.
- [/privacy.html](https://nimblevc.com/privacy.html): Privacy policy. What Nimble collects about your Shopify store, how it is used, and how it is protected.
- [/terms.html](https://nimblevc.com/terms.html): Terms of use. The agreement governing your use of the Nimble Shopify app.
- [/dpa.html](https://nimblevc.com/dpa.html): Merchant Data Protection Agreement. The processor/controller terms governing Nimble's handling of your customers' personal data.
- [/data-deletion.html](https://nimblevc.com/data-deletion.html): How to request deletion of data Nimble holds about your store, what uninstalling deletes, what is retained, and the request path.

## Build-vs-buy guides

- [/learn/ai-marketing-brand-voice-control-review-before-publish.html](https://nimblevc.com/learn/ai-marketing-brand-voice-control-review-before-publish.html): How to use AI marketing without losing your brand voice or risking an FTC/FDA claim — the review-before-publish gate, the compliance check, and what to demand.
- [/learn/ai-marketing-shopify-on-a-budget-cheapest.html](https://nimblevc.com/learn/ai-marketing-shopify-on-a-budget-cheapest.html): How to do AI marketing for a Shopify store on a tight budget — the free-tool path, the hidden costs, and where a $99/mo operated team beats DIY. Real numbers.
- [/learn/ai-marketing-vs-hiring-agency-shopify.html](https://nimblevc.com/learn/ai-marketing-vs-hiring-agency-shopify.html): A clear-eyed comparison of AI marketing vs a marketing agency for a small Shopify store — cost, control, speed, brand voice — and when each one wins.
- [/learn/ai-marketing-vs-hiring-freelancer-ecommerce.html](https://nimblevc.com/learn/ai-marketing-vs-hiring-freelancer-ecommerce.html): Hiring a freelance marketer vs using AI for your store: cost, reliability, coverage, and the managing-overhead nobody mentions. When each one actually wins.
- [/learn/best-ai-marketing-app-shopify-compared.html](https://nimblevc.com/learn/best-ai-marketing-app-shopify-compared.html): Single-channel AI tools vs all-in-one AI marketing apps for Shopify, compared on coverage, brand memory, review gates, and price — so you pick the right kind.
- [/learn/build-vs-buy-ai-marketing-stack-shopify.html](https://nimblevc.com/learn/build-vs-buy-ai-marketing-stack-shopify.html): Should you assemble your own AI marketing stack or buy one? The real cost, time, and maintenance math for a Shopify store — and the line where buying wins.
- [/learn/how-to-use-ai-instagram-tiktok-content-ecommerce.html](https://nimblevc.com/learn/how-to-use-ai-instagram-tiktok-content-ecommerce.html): Use AI to keep your store's Instagram and TikTok feeds alive — carousels, scripts, captions, a real calendar — without it sounding generic. The how and the limits.
- [/learn/how-to-use-ai-klaviyo-email-flows-shopify.html](https://nimblevc.com/learn/how-to-use-ai-klaviyo-email-flows-shopify.html): Use AI to build the five core Klaviyo flows for your Shopify store — welcome, abandoned cart, post-purchase, win-back, cross-sell — the right way, step by step.
- [/learn/how-to-use-ai-meta-facebook-ads-shopify.html](https://nimblevc.com/learn/how-to-use-ai-meta-facebook-ads-shopify.html): Use AI to build, launch, and manage Meta and Instagram ads for a small store — creative, targeting, budget. Plus when a human media buyer is still worth it.
- [/learn/how-to-use-ai-seo-blog-content-shopify-rank.html](https://nimblevc.com/learn/how-to-use-ai-seo-blog-content-shopify-rank.html): Use AI to write Shopify blog content that ranks on Google and gets cited in AI Overviews and ChatGPT. The answer-first structure, schema, and cadence that work.
- [/learn/how-to-use-ai-to-boost-ecommerce-sales.html](https://nimblevc.com/learn/how-to-use-ai-to-boost-ecommerce-sales.html): A real channel-by-channel playbook for using AI to grow Shopify sales — email, SEO, ads, social — plus the honest build-vs-buy call for a busy store owner.
- [/learn/is-ai-marketing-worth-it-small-ecommerce-store.html](https://nimblevc.com/learn/is-ai-marketing-worth-it-small-ecommerce-store.html): When AI marketing pays off for a small Shopify store and when it's a waste — by store size, channel, and bottleneck. A straight answer, not a sales pitch.

## Cost & competitor guides

- [/learn/klaviyo-competitors-shopify.html](https://nimblevc.com/learn/klaviyo-competitors-shopify.html): Klaviyo's real competitors for a Shopify store, what each one publishes as your list grows, and how to compare a standard $99 plan with a custom scope.
- [/learn/reduce-mailchimp-costs-shopify.html](https://nimblevc.com/learn/reduce-mailchimp-costs-shopify.html): Practical ways to cut a Mailchimp bill on Shopify — list hygiene, right-sizing a tier, and when a written custom scope is worth discussing.
- [/learn/shopify-email-marketing-cost.html](https://nimblevc.com/learn/shopify-email-marketing-cost.html): A grounded look at what Shopify email marketing costs across Klaviyo, Mailchimp, and Omnisend, and how to discuss Nimble's $99 entry or a custom scope.

## Markdown twins (for direct agent retrieval)

- [/index.md](https://nimblevc.com/index.md)
- [/audit.md](https://nimblevc.com/audit.md)
- [/pricing.md](https://nimblevc.com/pricing.md)
- [/custom-plans.md](https://nimblevc.com/custom-plans.md)
- [/for-founders.md](https://nimblevc.com/for-founders.md)
- [/for-operators.md](https://nimblevc.com/for-operators.md)
- [/for-consultants.md](https://nimblevc.com/for-consultants.md)
- [/growth-agency.md](https://nimblevc.com/growth-agency.md)
- [/ai-readiness/index.md](https://nimblevc.com/ai-readiness/index.md)
- [/accessibility/index.md](https://nimblevc.com/accessibility/index.md)
- [/accessibility/methodology/index.md](https://nimblevc.com/accessibility/methodology/index.md)
- [/contact.md](https://nimblevc.com/contact.md)
- [/privacy.md](https://nimblevc.com/privacy.md)
- [/terms.md](https://nimblevc.com/terms.md)
- [/dpa.md](https://nimblevc.com/dpa.md)
- [/data-deletion.md](https://nimblevc.com/data-deletion.md)
- [/learn/index.md](https://nimblevc.com/learn/index.md)
- [/learn/ai-marketing-brand-voice-control-review-before-publish.md](https://nimblevc.com/learn/ai-marketing-brand-voice-control-review-before-publish.md)
- [/learn/ai-marketing-shopify-on-a-budget-cheapest.md](https://nimblevc.com/learn/ai-marketing-shopify-on-a-budget-cheapest.md)
- [/learn/ai-marketing-vs-hiring-agency-shopify.md](https://nimblevc.com/learn/ai-marketing-vs-hiring-agency-shopify.md)
- [/learn/ai-marketing-vs-hiring-freelancer-ecommerce.md](https://nimblevc.com/learn/ai-marketing-vs-hiring-freelancer-ecommerce.md)
- [/learn/best-ai-marketing-app-shopify-compared.md](https://nimblevc.com/learn/best-ai-marketing-app-shopify-compared.md)
- [/learn/build-vs-buy-ai-marketing-stack-shopify.md](https://nimblevc.com/learn/build-vs-buy-ai-marketing-stack-shopify.md)
- [/learn/how-to-use-ai-instagram-tiktok-content-ecommerce.md](https://nimblevc.com/learn/how-to-use-ai-instagram-tiktok-content-ecommerce.md)
- [/learn/how-to-use-ai-klaviyo-email-flows-shopify.md](https://nimblevc.com/learn/how-to-use-ai-klaviyo-email-flows-shopify.md)
- [/learn/how-to-use-ai-meta-facebook-ads-shopify.md](https://nimblevc.com/learn/how-to-use-ai-meta-facebook-ads-shopify.md)
- [/learn/how-to-use-ai-seo-blog-content-shopify-rank.md](https://nimblevc.com/learn/how-to-use-ai-seo-blog-content-shopify-rank.md)
- [/learn/how-to-use-ai-to-boost-ecommerce-sales.md](https://nimblevc.com/learn/how-to-use-ai-to-boost-ecommerce-sales.md)
- [/learn/is-ai-marketing-worth-it-small-ecommerce-store.md](https://nimblevc.com/learn/is-ai-marketing-worth-it-small-ecommerce-store.md)
- [/learn/klaviyo-competitors-shopify.md](https://nimblevc.com/learn/klaviyo-competitors-shopify.md)
- [/learn/reduce-mailchimp-costs-shopify.md](https://nimblevc.com/learn/reduce-mailchimp-costs-shopify.md)
- [/learn/shopify-email-marketing-cost.md](https://nimblevc.com/learn/shopify-email-marketing-cost.md)

## Who Nimble is for

Nimble works inside Shopify for consumer and DTC brands between $1M and $100M in revenue, with regulated CPG as its depth-proof wedge. The site addresses founders, operators, and the consultants or fractional leaders who advise them. Founders see why upkeep is the real job; operators get a roadmap for an AI mandate and a cut budget; consultants get an AI-native operating layer that helps their strategy keep working after the meeting.

## How Nimble works

Four steps, described on the homepage as the loop.

1. Onboard. Install the app and connect your store.
2. Decide. The engine scores each capability against a working in-house baseline, then calls it: build, keep, or cut.
3. Run. After approval, Nimble's white-glove service migrates you off the vendors and partners with little ROI.
4. Prove. Every decision is scored on your real outcomes, in dollars.

The Seed plan delivers a complete marketing audit and three SEO posts a week in your brand voice, plus a weekly Shopify sales analysis, with a strategic-fit check and logged reasoning on every piece. Everything is delivered inside Shopify admin, with no new login.

## What Nimble is not

Nimble is not another tool priced off your growth. The homepage translates what competing tools say into what they mean — "seamless omnichannel orchestration" means it posts to Instagram; "AI-powered growth engine" means it writes your captions; "enterprise-grade, best-in-class synergy" means it is expensive; "unlock a holistic customer 360" means a spreadsheet.

It is also not an agency retainer priced as a percentage of your spend. Software and traditional agencies can become bigger cost centres as you scale because their pricing is tied to growth rather than the work required. Nimble publishes its standard plan and scopes custom work in writing before it starts.

## Contact

- Site: https://nimblevc.com
- Contact: https://nimblevc.com/contact.html
- General email: help@nimblevc.com
- Security disclosures: security@nimblevc.com
- Privacy requests: help@nimblevc.com
- Founder: Max Ninthara (reads every message personally)